A key component of Gauge is the twist we want to apply to the concept of Consumer Analytics (CA).
CA often involves businesses measuring the consumer habits of their target audiences, collecting and analyzing the data, then building products and crafting messages to sell to their consumers more effectively. We want to shift the equation in the consumers favour:
- Gauge first collects data on the game playing habits of Steam users, based on numbers made publicly available by Steam
- Gauge introduces basic analysis tools, and makes the data and tools available to individual Steam consumers
- We invite gamers to analyze their own data, and compare it to the larger Steam community
- The goal is to help individual gamers to make more informed purchasing decisions, based on real and relevant numbers
Internally, we're calling Gauge 'Analytics FOR Gamers'.
Now we're excited to see if other gamers have the same thirst for game purchasing data and analysis as we did when we built it!